What it costs

The two numbers RUCKUS publishes

RUCKUS runs campaigns from a $3,000 approved budget. The RUCKUS fee is 20% of that approved budget, invoiced to the buyer separately. RUCKUS never takes a cut of the clipper pot and sells nothing to clippers. Those two figures are the whole of our published price, and the terms sit on the pricing page.

RUCKUS is a studio and creator services business, and campaign funds never pass through us. You fund your own campaign inside your own organization on Content Rewards. The platform pays clippers out of that pot on its own schedule. We write the brief, run the roster and the review queue, and invoice you for the work.

The cost stack on a $3,000 campaign

Line	Who charges it	What it is
Campaign budget	You fund it in your own organization	$3,000, the RUCKUS floor
RUCKUS fee	RUCKUS, invoiced separately	$600, being 20% of the approved budget
Platform fee	Content Rewards, on its own schedule	10% of the budget, or 8% for a verified organization
Creator fee	Content Rewards, on its own schedule	A flat 10%

The bottom two lines are Content Rewards' published schedule and not a RUCKUS rate. The stack above is the CPM version of that schedule: Content Rewards also states that the flat creator fee does not apply to per-post or retainer deals at $5,000 or more. Content Rewards states its own minimum campaign budget at $1,000, which is a platform fact rather than a price offered here. The platform can change that schedule without telling us, so read the current version inside your organization before you fund anything.

The three levers you control

You set all three before a single clip goes live, and together they decide what you spend.

1. The rate per 1,000 verified views

The rate is the price you put on a thousand views the platform can verify. The platform counts only the views its own tracking recognises on the post the clipper submitted, and it strips bought views and bot traffic before it releases money. A higher rate prices your brief against every other brief a clipper can pick from, and it empties the pot faster. How many clippers any rate brings in is not something we or anyone else can tell you in advance.

For market context only, entertainment and gaming campaigns generally sit in a published band of $0.20 to $1.00 per 1,000 views. That is market context read off other companies' published campaign boards. It is not a RUCKUS rate and not a promise about what any rate will do for you.

2. The per-clip cap

A per-clip cap is the most any one clip can earn, however far that clip travels. Set it before you fund anything. Without a cap, a single clip with enough verified views can take the whole pot, and your whole budget goes to one post from one account.

For an illustration, reserve 10% of a $3,000 funded budget for platform fees. That leaves a $2,700 gross reward pool. At a $250 per-clip cap, spending that pool requires at least eleven approved clips. Actual allocation follows the platform’s funding breakdown; eligible views and approval determine whether the budget is spent.

3. The total cap

The total cap is the campaign's hard ceiling, and on a funded campaign it is the pot itself. The platform stops paying the moment that pot is exhausted, so your maximum exposure is a number you set on day one. You can cap by date as well, which closes the campaign on a calendar day rather than on a balance.

Model your own settings

Use the interactive budget calculator to change the budget, rate, platform reserve and cap together. It shows capacity at full eligible spend, with the studio fee and processing allowance separate from rewards.

What the 20% covers

The work is written out on how it works, so this page does not repeat it: the brief built to a published standard, the roster, the review queue, the denial list published before anyone submits, and the reporting afterwards. Our verification standard sits on the verification page, and the comparison page covers running a campaign yourself or hiring elsewhere.

Costs that never appear as a line item

• Disclosure. Every clipper paid to post says so at the start of the video and switches on the platform's paid-content tool. The FTC Endorsement Guides put that duty on the person posting. It costs you nothing, and RUCKUS publishes an undisclosed paid post as a denial reason.
• Source material. You supply the footage or approve the sources. Clips pulled from outside that material are a denial reason on our briefs and a takedown risk on the platforms.
• Your own time. Someone on your side approves the brief, answers questions on source material and signs off the caps.
• Nothing from clippers. RUCKUS charges clippers no joining fee, no paid tier and no course, now or later.

What the GTA 6 launch does to the price

GTA 6 reaches consoles on 19 November 2026. Nobody publishes a rate card for attention around a launch, so if a seller quotes you one, ask what it is based on. Roleplay runs on PC and no PC version of GTA 6 has been announced, so nobody can date GTA 6 roleplay and you should refuse to let anyone price a campaign against one. Rockstar acquired Cfx.re in 2023 and has never announced GTA 6 support for Cfx.re or FiveM; treat those as two separate facts. RUCKUS is not affiliated with or endorsed by Rockstar Games or Take-Two Interactive. The window covers the timing question.

Questions, answered

Is the 20% taken out of the clipper pot?

No. You fund the campaign budget inside your own organization and the platform pays clippers out of it directly. RUCKUS invoices you separately for 20% of the approved budget, and that invoice never touches the pot. We take no percentage of what any clipper earns.

Why is the RUCKUS minimum $3,000 when the platform allows less?

Our managed service starts with a $3,000 campaign budget and a $600 studio fee. We agree a focused brief and realistic delivery scope for that budget before work starts. The platform’s self-managed minimum and fees are separate from our offer.

What happens to budget the campaign does not spend?

It stays in your organization, because the money was never ours to hold. Pots close with a balance when clips get denied, when clips land under the threshold, or when you close the campaign early. The platform's terms govern that balance and any withdrawal. RUCKUS does not rebate its fee against unspent budget, because the fee is charged on the approved budget for work already done.

Can I start smaller than $3,000 to test it?

Not with RUCKUS. The $3,000 floor applies to every campaign, and we would rather tell you now than take a smaller budget we cannot do the work on. You can run a smaller campaign yourself at the platform's own minimum, and if you do, read how a brief gets written first and set a per-clip cap before anything goes live.